In-game content collabs and watch-party hosting around big competitive moments, with the community along for the ride.
Riot wanted authentic community hype around their biggest competitive moments — a creator who could turn a broadcast into a living-room watch party and keep a warm, welcoming chat for newer fans, not just hardcore viewers.
Official watch parties. Co-streamed broadcasts of major matches with live reactions, breakdowns and a cozy community vibe.
In-game content nights. Themed play sessions around new releases, drops and events — bringing chat into the game with her.
Fan-art moments. Character paintings created live and shared across socials, tying her art world to the game’s community.
Placeholder figures — swap in the campaign’s real numbers.
“Her watch parties felt like the friendliest seat in the house. New fans stuck around because of how she made them feel.”