A cozy creator stream and community moment built around a major release — storytelling that fit naturally into Maailhin's world.
Disney wanted to reach a younger, creative-leaning audience around a major release — without it feeling like an ad. The goal: a genuine, warm moment that introduced the title to a community that trusts Maailhin’s taste, and showed the brand living naturally inside a creator’s everyday world.
A themed cozy stream. A multi-hour live session styled around the release, with custom overlays and a chat-driven watch-along.
A live painting tribute. An original piece painted on stream celebrating the title — given away to the community afterward.
Social cut-downs. Short vertical clips and an Instagram carousel recapping the night for reach beyond the stream.
Placeholder figures — swap in the campaign’s real numbers.
“Maailhin made it feel like a night with a friend, not a launch. That’s exactly the warmth we were after.”